Let's just call a spade a spade, NO ONE likes the used car salesman style of sales. No one resonates with it, and no one should be doing this. What most have experienced is, well an inexperienced seller who is either 1) very excited about the opportunity they love or 2) very desperate to make money. Both of which have their place - but the approach MUST be adjusted. 

I can assure you that this simply is NOT how we do it these days. Especially within my organization. To be honest, after 20+ years in some sales role, I can say with great confidence that the opposite is true, my love for sales (yes I do really love sales) is not about sales AT ALL, it is entirely about service - I like to ask myself two questions before considering any sales opportunity I want to be a part of. Do I have a product, offer, service that can actually help people? And, am I doing them a disservice by not sharing it? If the answer is no to either of these, it isn't for me.

Let's dig deeper into this specific myth...

Myth #3: You Have to Be Salesy and Pushy

Reality: The most successful people in direct selling focus on service, intention, and genuinely helping others rather than aggressive sales tactics. Authenticity, deep listening, and solving real problems create long-term success in network marketing.

One of the biggest misconceptions about direct selling is that you have to be pushy or overly persuasive to make sales. However, the best salespeople are not those who pressure or convince—they are those who serve. A service-led, heart-centered approach to sales means prioritizing relationships over transactions and truly understanding what people need before offering a solution.

Success in direct selling comes from being intentional. When your goal is to help people improve their lives—whether through a product or a business opportunity—your energy shifts from “selling” to “serving.” This not only makes the process feel more natural and fulfilling, but it also fosters trust and long-term customer relationships.

Listening is one of the most powerful tools in sales. Instead of leading with a script or focusing solely on your product’s benefits, focus on asking thoughtful questions and paying close attention to what your potential customers truly need. When you listen with the intent to serve, rather than just to sell, you can tailor your recommendations in a way that feels personal and valuable.

Additionally, successful direct sellers often share their own genuine experiences with a product rather than simply listing features. This is a huge differentiator when it comes to genuinely connecting with your audience and potential customers. When you authentically share how a product has helped you or someone you know, it becomes a natural conversation rather than a sales pitch.

If you approach direct selling with the mindset of providing value, supporting others, and leading with integrity, you’ll never have to feel “salesy.” Instead, you’ll build a business rooted in trust, service, and meaningful connections.